Taking the Adventist message to isolated Native Alaskans is a formidable challenge. Roads into the vast and usually frigid interior are all but non-existent. AM radio remains the ideal medium. RADIO 74 has an FCC permit to build a 50,000 watt AM station near Anchorage. This powerful station will cover the 350,000 people living in or near Anchorage. During darkness hours it will reach 110,000 Native Alaskans in remote villages and will be heard in neighboring Yukon, Canada.